HOW TO CREATE YOUR OWN SOCIAL MEDIA GRAPHICS
Social media is often used as the primary method of business marketing. It’s accessed by millions of people and is a fantastic way to keep your brand in people’s minds. But finding the perfect graphic with the exact message you’re trying to convey can be time-consuming and expensive if you don’t have the right tools at your disposal.
In this blog, I’m going to highlight my favourite tools for creating your own social media graphics. You don’t need to be a graphic designer to use these great tools. As an added bonus they are either free or have a small monthly outlay. They are easy to use, easily accessible and create graphics for a range of social media platforms.
Canva is my top pick for designing social media graphics – and given the millions of users, I don’t think I’m alone in this opinion.
What’s brilliant about Canva:
- Drag and drop
- Hundreds of templates
- Colour options
- Platform sized templates
While it doesn’t provide the customisation of Adobe Creative Suite, it is very flexible and user-friendly. If the thought of using Photoshop or Indesign with its layers makes you nervous, Canva is the solution to your social media graphics woes.
The standard version of Canva is free, just sign up for an account and you’re good to go.
If you really want to ramp up your design, Canva for Work has more bells and whistles. You can have the ability to personalise your designs with your custom fonts, logos and colours, unlimited storage and access to more accessories, for a small monthly amount.
Available on the web and iOS, Canva is a great tool for designing your social media graphics.
Spark is an Adobe product but doesn’t have the same interface as some of its Adobe counterparts. It comes with loads of templates which are sorted by design type. It’s a simple process to find the right sort of template.
It is also really easy to customise the templates. Spark comes with a library of images to use, or you can upload your own image.
Check out my blog on where to find beautiful free images for your blog, website or social media here.
What are the features of Spark:
- Handy sidebar
- Customisable with colour palette and layout
- Text editor
- Video presentation with text overlay, music and transitions
The free version of Spark is great, but if you want to brand your posts with your logo and branding scheme you’re going to need to upgrade to the Premium plan which will set you back $14.29 (US) per month.
Like Canva, Spark is available on web and iOS.
Poster My Wall
Poster my Wall has a lot of similarities to Canva.
Its features are:
- Preset designs
- Stock images or upload your own
- Font list
- Moving Backgrounds
The ability to add schedules, tables, menus, tear offs is a BIG PLUS for this platform, and something that I find is lacking in Canva. I guess it’s not called ‘Poster’ my Wall for nothing.
There is a range of beautiful moving backgrounds that can be used for video and graphics, but there are limitations with the quality that can be downloaded in the free version.
The huge range of preset templates and inspirational goldmine is reason alone to check out Poster my Wall.
Pablo has been created by Buffer, the social media scheduling tool and is one of the easiest social media graphic design programs you could come across.
Unlike some of the other programs already mentioned, Pablo doesn’t boast a huge range of templates. It does, however, provide an interface that is so easy to use that graphics can be designed in no time at all.
The post size options are simple – there are only 3:
- Instagram or Facebook
Simply pick your size, pick a template, and customise away. Although customisation is somewhat limited, its a great tool for simple graphics – particularly for beginners.
Rounding out my top 5 is Gravit Designer. At first glance, you could think you’re looking at an Adobe tool like Photoshop or Indesign. Gravit Designer has many of the same attributes – layers, grouping, text effects. It is simpler though and lends itself very well to those who want more customisation options than the other applications I’ve mentioned above. It also doesn’t come with the Adobe apps pricetag.
Gravit Designer is definitely aimed more at those who want to create their designs from scratch.
The handy page size view drop-down on the right-hand side allows you to choose exactly what size graphic you need with ease.
Although I wouldn’t recommend this program to beginners, it offers intermediate level designers some nice tools and effects. If you get stuck, there is a tutorial.
Gravit Designer is free and can be used online or by downloading the program.
So – no matter your experience level everyone can design attractive, eye-catching social media graphics to use across platforms.
Give them a try, find out which one works best and let your creative juices flow. You never know, it could lead to an interest you never knew you had…it certainly has for me.