GREAT WAYS TO CREATE YOUR OWN SOCIAL MEDIA GRAPHICS

Rachelle Deem | Owner Moss Administration
Social media is often used as the primary method of business marketing – it’s accessed by millions of people and it’s a fantastic way to keep your brand in people’s minds. But finding the perfect graphic with the exact message you’re trying to convey can be time consuming and expensive if you don’t have the right tools at your disposal.  In this blog I’m going to highlight my  for creating your own social media graphics. You don’t need to be a graphic designer to use these great tools – and as an added bonus they are either free or have a small montly outlay. They are easy to use, easily accessible and create graphics for a range of social media platforms.

Canva

Canva is my top pick for designing social media graphics – and given the millions of users I don’t think I’m alone in this opinion.

With its drag and drop functionality, hundreds of templates, fonts, pictures and colour options it is really easy and straightforward to create amazing, high quality social media graphics. It takes the hard work out of worry about the correct dimensions for different networks with preset templates. If you’re struggling for inspiration, there is a huge range of templates that you can use and personalise for your message and your brand.

While it doesn’t provide the customisation of programs like those included in the Adobe Creative Suite, it is very flexible and user friendly – if the thought of using Photoshop or Indesign with its layers and interface make you nervous, Canva is the solution to your social media graphic woes.

The standard version of Canva is free, just Sign Up for an account and you’re good to go – BUT, If you really want to ramp up your design, Canva for Work has more bells and whistles. You can have the ability to personlise your designs with your custom fonts, logos and colours, unlimited storage and access to more accessories, for a small monthly amount.

Available on the web and iOS, Canva is great tool for desiging your social media graphics.

Spark

Spark is an Adobe product, but doesn’t have the same interface as some of its Adobe counterparts like Indesign and Photoshop. It comes with loads of templates which are sorted by design type so it makes it a simple process to find the right sort of template.

It is also really easy to customise the templates – Spark comes with a library of images to use, or you can upload your own image.

The handy sidebar gives the user a great level of flexibility and versatility with design – easily change the colour pallete, the layout grid, add filters and change-up text.

Another feature of Spark that I LOVE is the ‘page’ and ‘video’ options. You can create fantastic video presentations with text overlay, music and transitions to bring a new level of design to your brand. The pages tool allows you to build simple, but effective web pages with an easy share option. These two options are user friendly and intuitive, but if you get stuck there are tutorials and inspiration nudges available to you.

The free version of Spark is great, but if you want to brand your posts with your logo and branding scheme you’re going to need to upgrade to the Premium plan which will set you back $14.29 (US) per month.

Like Canva, Spark is available on web and iOS.

Poster my Wall

Poster my Wall has a lot of similarities to Canva. It offers a huge range of preset design templates and it is really easy to edit your chosen template. You can select your background from a huge list of categories (nature, music etc) or you can use the search functionality to look for an exact phrase. Uploading your own images is a cinch – you can upload from your photo roll, dropbox, Facebook, Google Drive or search Stock Images.

There is a large range of fonts to personalise your design and you can upload your own custom fonts.

The ability to add schedules, tables, menus, tear offs is a BIG PLUS for this platform, and something that I find is lacking in Canva – I guess it’s not called ‘Poster’ my Wall for nothing.

There is a range of beautiful moving backgrounds that can be used for video and graphics, but there are limitations with the quality that can be downloaded in the free version.

The huge range of preset templates and inspirational goldmine is reason alone to check out Poster my Wall.

Pablo

Pablo has been created by Buffer, the social media scheduling tool and is the one of the easiest social media graphic design programs you could come across.

Unlike some of the other programs already mentioned in this blog, Pablo doesn’t boost a huge range of templates but it does provide an interface that is so easy to use that graphics can be designed in no time at all.

The post size options are simple – there are only 3 – Pinterest, Instagram or Facebook and Twitter. Simply pick your size, pick a template, and customise away.  Although customisation is somewhat limited, its a great tool for simple graphics – particularly for beginners.

Gravit Designer

Rounding out my top 5 is Gravit Designer. At first glance you could mistakenly think you’re looking at an Adobe tool like Photoshop or Indesign. Gravit Designer has many of the same attributes as these – layers, grouping, text effects. It is simplier though and lends itself very well to those who want more customisation options than the other applciations I’ve mentioned above, without the complication of tools like Photoshop.

Gravit Designer is defintely aimed more at those who want to create their designs from scratch. You can layer up your graphics beautifully, and customise your design with all the standard features – background, colours, images, fonts, shapes.

The handy page size view dropdown on the right hand side allows you to choose exactly what size graphic you need with ease.

Although I would necessarily recommend this program to those beginning their journey into designing their own social media graphics, it offers intermediate level designers some nice tools and effects…and if you get stuck, there is a tutorial.

Gravit Designer is free and you can either use it online or download the program to your system.

So – no matter your experience level  everyone can design attractive, eye catching social media graphics to use across platforms. Give them a try, find out which one works best and let your creative juices flow – you never know, it could lead to an interest you never knew you had…it certainly has for me.

Check out my blog on where to find beautiful royalty free images to use in your graphics and on your website.